The ELK fashion aesthetic resonates with its global audience through sustainable and ethical practices. Established in 2004 Elk the Label (or as many call it, Elk Clothing), is proudly based in Melbourne, Australia. This Australian label designs original, contemporary fashion, accessories, hand-crafted leather goods and footwear. In 2019 ELK were honoured to have won the Australian Fashion Laureate Award for Sustainable Innovation, recognising the brand for pioneering sustainable practices, implementing strategic goals, and demonstrating leadership in sustainability.