{SIMPLE as that} is all about skin health and promoting natural beauty, simply. They're not about beautiful models, unpronounceable ingredients or complex rituals. {SIMPLE as that} is about proven results, organic, fair trade and vegan ingredients, and a simple beauty routine to keep your skin healthy for life. At {SIMPLE as that} they believe ‘less is more' and this is definitely true when it comes to natural beauty. At {SIMPLE as that} they make their products from scratch using as few ingredients as possible. They know that sticking to the basics is the best for your skin and our planet. As a part of their commitment to sustainability, [SIMPLE as that] sources their ingredients from sustainable local farms, ensuring that they source 100% organic, vegan, fair trade ingredients so that you are only putting the best ingredients on your skin.